High Level

Co-creator and lead designer of the Focused Collection™, a sophisticated line of organizational essentials for professionals and stylish minimalists. Tasked with launching a new stationery collection for Erin Condren to capture an emerging customer base centered on high-quality organization and minimal design. Launched two trend-forward collections per year over five years, generating multi-million dollar revenue for EC.

• 50+ new product innovations across the category

• 70%+ margin for each form across all sub-categories

• MOQ range of 1K–15K per form style

• COO: USA, Korea, India, China

• Approx. annual revenue of $700K–$1M