Hi, I’m Catherine Haebe {Hay •bee}
You can call me Cathy.
I am a product designer and development leader with 15+ years of experience in physical product, graphic, and packaging design.
Known for my diverse skill set and ability to seamlessly execute an end-to-end design vision. I maintain a strong focus on market innovation while keeping profitability and scalability at the forefront.
My product development and design experience spans companies across the US, Asia, and Europe across industries including stationery, gift, home décor, and art.
Let's design something
worth making.
Product Development Leadership
Senior product leadership for early to mid-stage consumer brands scaling into new categories.
Build your product development function from the ground up. I establish process, team structure, and launch cadence.
New Category Launch
Expanding into stationery, gift, home, or lifestyle? I lead ideation through launch — research, design, vendor sourcing, and go-to-market.
From Disney to Target — I know what it takes to break into licensed and wholesale partnerships and build assortments that convert.
Sourcing & Operations
Build domestic and global vendor networks, negotiate MOQs and pricing, and establish quality and compliance standards at scale.
Print & On-Demand
Specialized expertise in DTG, DTF, and screenprint product development — from white form design to print quality standards.
Creative Director
End-to-end creative direction across product, packaging, and brand identity — cohesive vision from concept to shelf.