Hi, I’m Catherine Haebe {Hay •bee}
You can call me Cathy.
I am a product development leader with 15+ years of experience in physical product design, partnering with companies across the US, Asia, and Europe in the stationery, gift, home, and art industries.
What sets my approach apart is the ability to move fluidly across import, nearshore, onshore, and on-demand production, identifying the right channel for every product, every time. I have driven multi-million-dollar revenue growth through deliberate category expansion and speed to market, and I leverage AI tools to accelerate execution without losing sight of the foundational expertise that no tool can replace.
Let's design something
worth making.
Product Development Leadership
Senior product leadership for early to mid-stage consumer brands scaling into new categories.
Build your product development function from the ground up. Establish process, team structure, and launch cadence.
New Category Launch
Lead ideation through launch — research, design, vendor sourcing, and go-to-market.
From Disney to Target — break into licensed and wholesale partnerships and build assortments that convert.
Sourcing & Operations
Build domestic and global vendor networks, negotiate MOQs and pricing, and establish quality and compliance standards at scale.
Print & On-Demand
Specialized expertise in DTG, DTF, and screenprint product development — from white form design to print quality standards.
Creative Direction
End-to-end creative direction across product, packaging, and brand identity — cohesive vision from concept to shelf.