High Level

Created one-of-a-kind gifting experiences at attainable price points, consistent with Erin Condren's core values, quality standards, and signature design aesthetic. Conducted extensive industry research and competitive analysis, collaborating with marketing and executive teams to curate on-trend collections for each box or gift set. Majority of products were sourced and fulfilled by international vendors, with select US-based on-demand upsell gifting options. Oversaw all form design, vendor negotiations, margin assessment, development, and production.

• Curated 30+ specialty surprise boxes, gift sets, & advent calendars

• 65%+ margin for each box or gift set

• MOQ range of 3K–25K depending on form & program

• COO: China, Korea, India

• Million-dollar annual revenue