High Level

Maintained Erin Condren's position as a lead innovator in the industry, known for high-quality planners and trusted content that supports a holistic planning system for a more organized life. Led technical product design for unique book forms and stationery sub-categories from concept through prototype development, informed by industry research and competitive analysis. Collaborated with domestic and international vendors, as well as marketing and executive teams, to align strategy and ensure successful product launches. Oversaw packaging development and design to support cohesive brand execution.

• 50+ new product innovations across the category

• 25+ brand new form factor developments

• 70%+ margin for each form across all sub-categories

• Personalization available for most forms: monogram or custom content

• MOQ range of 1K–15K depending on form factor & colorway

• COO: USA, China, Korea

• Multi-million dollar annual revenue