High Level

Strategically built out the Erin Condren On-the-Go collection with a focus on thoughtful design to organize planners, books, devices, and accessory essentials. Collaborated with international vendors, as well as marketing and executive teams, to align strategy and ensure successful product launches meeting target margin and revenue goals. Intentionally maintained tighter MOQs to support strategic seasonal sell-through while sustaining high margins without sacrificing quality. Oversaw packaging development and design to support cohesive brand execution.

• 10+ new product innovations across the category

• 70%+ margin for each form across all sub-categories

• Specialty small batch MOQ range of 2K–5K per form style

• COO: China, India

• Approx. annual revenue of $500K