High Level

Designed an essential assortment of professional-grade artist supplies for the established acrylic paint brand Nova Color. Provided technical product design of each form from concept through prototype development, informed by industry research and competitive analysis. Collaborated with international vendors and Nova Color artists to ensure a successful assortment and quality that would meet and exceed community expectations. Oversaw packaging development and design to support cohesive brand execution.

• 6 new product form innovations across the collection

• 70%+ margin for each form across the collection

• Specialty small batch MOQ range of 500 units per form

• COO: India