Product development strategist with over 15 years of experience in physical product design & leadership with companies based in the US, Asia & Europe, across the stationery, gift,
home and art industries.
Hi, I’m Cathy. Passionate product designer, fiber arts enthusiast & dog mom.
Known for my holistic, diverse skill set and ability to
seamlessly execute an end-to-end product line vision.
Trend & Technology
Maintain ongoing analysis of competitive landscapes, industry trends, and emerging technologies to identify scalable innovation and sustainable revenue growth.
Development & Sourcing
Cultivate and manage a diverse network of domestic and global vendor partnerships, ensuring product quality, efficiency, and competitive pricing at scale.
Leadership
Lead and mentor cross-functional product development teams, fostering a collaborative culture of innovation and accountability toward shared commercial goals.
Design & Innovation
Spearhead end-to-end product design strategy, translating market insights to drive innovation and creative problem-solving across product categories.
Production
Manage and optimize production workflows across stationery, lifestyle, and home décor categories, driving process improvements that support quality and scalability.
Revenue
Consistently deliver high-volume annual SKU development to support multi-million-dollar revenue growth year over year.
Led the end-to-end product development process, driving innovation, quality, and efficiency to meet company goals and budget targets. Built and mentored high-performing teams while cultivating strategic vendor and brand partnerships to deliver 300+ SKUs annually across e-commerce, retail, and wholesale markets.
Within Erin Condren, led product development for strategic partnership and wholesale opportunities, expanding brand presence across brick-and-mortar and online marketplaces. Developed a diverse range of form factors and ensured successful launches meeting quality, cost, and compliance standards across domestic and international vendor networks.
Served as lead product designer, partnering with the Head of New Product Development and CEO to drive new category expansions and develop product lines across Wedding, Baby & Kids, and Home. Designed, prototyped, and oversaw production and quality across all new categories.
Served as the sole end-to-end product and graphic designer for an artisanal white-label collection developed for a billion-dollar multinational sourcing agency. Led product ideation, prototyping, production, and quality while owning the full creative vision and execution across photography, styling, graphic design, and NY Now trade show booth design.
Designer of a professional-grade artist accessory collection for an established acrylic paint brand, overseeing all stages of product ideation, costing, prototyping, packaging, production, and quality control.
Founder and sole artist of Knead to Make, a custom cake artistry studio known for innovative design and full-service execution from concept to delivery. Grew the business from inception to 100+ unique events, with work featured in Vogue, Brides, and other major publications.
